Designing a fresh identity for my freelance design projects, I drew on mid-century kitsch, modern minimalism and y2k kawaii influences to create my 'brand character'.
This business card has a satin finish with raised spot-gloss effect for a tactile feel. Rounded edges compliment the friendly forms of the logo text and image, while high contrast black and white creates an iconic, definitive look.
Overall the design is intended to convey a strong graphical presence, with an equal sense of approachability and playfulness.
